For Brands

SESAMY took on the task of co-creating a strategy for adidas Originals' Instagram and TikTok brand campaign in Germany. Focusing on three products that transitioned from sports to culture, we aimed to re-establish adidas Originals' legacy in the urban fashion world. With a diverse pool of 50 talents, we created platform-specific 2D and 3D content that followed a strong brand code. Our impact went beyond the influencer space, as adidas Originals recognized the value of our content and featured it on their official channels, marking a successful collaboration.

Services
Creative Concept & Strategy
Influencer Marketing
Experiential Marketing (Seeding)

Fielmann, together with their ad partner MOTHER Berlin, asked SESAMY to ideate and execute their first social media campaign for the introduction of the new brand slogan: “Deine Brille:Fielmann”. In alignment with the DACH-wide OOH campaign, we partnered with over 60 talents to post a closeup of themselves wearing their glasses, timing the go-live within 72h, creating a scroll-stopping moment in everyone’s feed.

Contrary to standard briefs, we asked talents not to tag the brand to add to the mystery around this unusual posting. With a simple caption ”Brille? #anzeige”, followers were eager to discuss the answer in the comment section. With an overall engagement of over 6%, we achieved a major awareness push for Fielmann.
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Services
‍Creative Concept & Strategy
Influencer Marketing
Content Creation

To position the brand within the lifestyle sector, SESAMY created the concept and executed the content production and influencer marketing campaign for Vöslauer Mineralwasser. To visually bring across the brand’s achieved goal of CO2 neutrality, the concept evolved around movement, air and lightness. To beat the challenge of photographing a PET-plastic bottle, we decided to work with a well-known Berlin- based, female photographer Isabel Hayn and multiple local lifestyle and fashion influencers. This allowed for a continuous visual language as well as a social media buzz on release date: the campaign popped up all over and was instantly recognizable. A huge success with over 2.5 million impressions.
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Services
Creative Direction
Influencer Marketing
Content Production

The goal of our partnership was to introduce and position Vestiaire Collective on TikTok within a new and younger target audience in DACH & Nordics. Throughout the partnership we focused on 3 pillars: supporting global campaigns, TikTok trends & evergreen content. With our talent-driven approach, we managed to partner with talents from a diverse range of verticals from fashion to lifestyle to comedy. For that we partnered with a mix of 20 nano-macro sized talents, such as Leonie Hanne and Soulin Omar, reaching over 3.5m video views and a 22% Engagement Rate on TikTok.
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Services
Experiential Marketing
Influencer Marketing
Creative Concept & Strategy

SESAMY curated and executed an event concept for Fielmann, hosted at their flagship store in Hamburg, coinciding with the launch of a new campaign and artist partnerships. The event transformed the store's minimalist ambiance into a vibrant and captivating exhibition space. It showcased the art of five artists who interpreted the new "Deine Brille: Fielmann" slogan for window displays, generating attention for the campaign and giving the launch event a unique character. The goal was to transition Fielmann's store ambiance into an engaging after-work event while cultivating awareness for the new campaign through compelling visuals, concise messaging, and meticulous event curation, creating a live experience and shareable social moments.
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Services
Experiential Marketing (Event)
Influencer Marketing